New Release — July 4, 2026
TIME
KILLS
DEALS
Are You the Time Killer?
The question every sales floor in America needs to ask. By Dr. Chris Guam Santos — automotive sales leader, GM, and author.
Are You the Time Killer?
The question every sales floor in America needs to ask. By Dr. Chris Guam Santos — automotive sales leader, GM, and author.
The Keys Series — Book 1
Are You the Time Killer?
Most dealerships don't know they have a time killer on the floor. This book identifies the habits, systems, and behaviors that silently erode gross, customer satisfaction, and closing ratios — and gives every sales professional and manager the framework to eliminate them.
Written by someone who went from salesperson to GM — not a business school classroom.
" There should be a question on every sales floor in America: Did you read Time Kills Deals? "— Dr. Chris Guam Santos
About the Author
General Sales Manager, CMA Colonial Kia
Former General Manager, Hyman Bros Automotive
Dr. Santos built his career from the ground up — salesperson, closer, finance manager, desk manager, GSM, and GM — accumulating over two decades of front-line dealership experience in the Richmond, Virginia market.
A native of Guam and proud Chamorro American Pacific Islander, Dr. Santos brings a perspective shaped by cultural values of service, respect, and relentless work ethic to one of America's most competitive retail industries.
In 2009, he was recognized by the 30th Legislature of Guam as Guam's first Best Hip-Hop Artist (Certificate No. 45). He serves as an Officer of the CNMI Society of America and as a member of the Guam Society of America, both in Washington, D.C.
He is the founder of Santos Performance Group, a Richmond-based publishing and training brand building the definitive resource library for automotive sales professionals.
Santos Performance Group
A three-part trilogy — the definitive resource for automotive sales professionals and dealership leadership.
Are You the Time Killer?
Identify and eliminate the silent deal-killers on your floor. Every deal, every stage of the process.
Available NowThe EDET Framework
A repeatable system for consistent closing performance across your entire sales team.
Coming SoonThe Perfect Close
The delivery experience that turns a transaction into a lifetime customer relationship.
Coming SoonMedia & Press
Press coverage coming July 2026. For media inquiries, contact below.
Get in Touch
For speaking engagements at dealerships, industry conferences, or media inquiries, reach out directly.